Concept d’émission de téléréalité

Aujourd’hui, le type d’émission chérie par les jeunes ce sont les télé-réalités. Ceci est désolant lorsque l’on s’intéresse de plus près aux contenus de ces émissions, sans but précis, où l’on ne perçoit que des jeunes individus prêts à tout pour atteindre leur objectif ultime : la célébrité. Or, la célébrité acquise par la démonstration d’une imbécillité hors norme et d’une inactivité précoce n’est pas source de valeur saine. Pourtant, le format de téléréalité n’est pas en soi réservé à des émissions dépourvues de sens. C’est l’utilisation qui en ai fait aujourd’hui qui lui concède cette connotation.

Comment se fait-il que les jeunes affectionnent particulièrement ces émissions ? L’explication peut résider dans le fait qu’ils sont à la recherche de divertissement et de distraction dans un contexte peu favorable. Les talents s’atrophient par leur si peu de sollicitation (chômage, contrainte à créer/reprendre une entreprise).

Alors, comment motiver l’ambition des jeunes via une émission télévisée ? Choisir un format qui les sensibilise plus particulièrement tel que la téléréalité est un pari sans doute gagnant. Pour le contenu, il faut alors présenter une situation d’espoir pour les jeunes et ne pas leur mentir sur la réalité de la réussite. La France regorge de jeunes talents du numérique, débordant d’idées et de concepts plus innovants les uns que les autres. Seulement, l’aventure de la création d’entreprise en France est plus compliquée qu’ailleurs et se termine dans bien des cas par un échec, décourageant la plupart des porteurs de projet, tentés de vivre l’expérience ailleurs. L’État tente d’inverser la tendance en mettant au point des programmes d’aides et des labels, tels que le Label French Tech pour améliorer les conditions de mise en place de projet.

Offrir de la visibilité sur la création d’entreprise via une émission suivant des jeunes porteurs de projets innovants permettrait de partager l’ambition, la motivation et les problématiques rencontrées par ces jeunes et de booster l’innovation numérique en donnant accès aux différentes étapes de la création d’entreprise.

Plusieurs programmes télévisés présentent l’entrepreneuriat mais aucun ne sont pensés dans cette logique/direction. Proposer un concept télévisé plus abouti sur la question mêlerait intérêt d’un jeune et moins jeune public pour une émission instructive et décomplexerait certains de tenter l’expérience de la création d’entreprise, un pari pas incohérent pour une chaîne publique notamment.

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